A Taste of Social Media Influence

The Project Brief

Increase the social media following of Toast Box with campaigns, and creative posts.

Toast Box is a Singaporean breakfast restaurant with six branches in the Philippines. At its heart is reliving yesterdays, through the vignette of 70's and 80's style coffee shops. The brand had since become synonymous to a celebration of good old times over great food, and from this grew the Little Memories Campagin.

The Campaign and Social Management



Memory Chest

The campaign roll out was ushered by a series of throwback to common Filipino childhood culture.

Little Memories

The idea was to tell the story of Toast Box by having people experience the value of sharing meaningful pieces of the past.

Facebook Advertising

Using Facebook as an advertising platform, audience reach is maximized.

Product Updates

The community page is maintained by regular promotional updates.

Insights and Reviews

Page performance is regularly measured and monitored.

The Takeaway

Audience interaction grew and page fans increased by almost 50% from its benchmark.

Lhoopa

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